Working with clients can be challenging if you don’t have a good relationship. Mistrust and lack of understanding can sour a client to creative ideas and derail a project. Here …
Great ideas often come from debate
I’ve been in hundreds of idea sessions over the years, both productive and not so much. One thing that I have learned from these sessions is that ideas come in …
Three tips to keep your projects on track
As a project manager, I’m pretty good at juggling multiple projects for multiple clients at one time. Keeping the trains running can be challenging with constant interruptions and delays. Here …
Don’t Overcook
Early in my career, an art director I was working with gave me this advice: “Don’t overcook it.” That was his way of telling me that tinkering can destroy an …
Spice Up Your Writing with 8 Tips from ‘The Elements of Style’
Good writing should tantalize readers’ taste buds and leave their mouths watering for more. What does it take to prepare such an exquisite meal? Many of us can boil eggs …
The Envelope Please
Here we are again, in the throes of publishing award season. Beyond the glitz and glamour — and besides the fact that winning feels great — have you ever really …
6 Elements of a Content Strategy
A content strategy is a guide for the design, production, promotion, and measurement of content. Every piece of content you create should align with this strategy. You can find a …
7 tips to increase productivity
Google productivity tips, and you will get 39 million results! Clearly, many of us struggle with productivity. I have not read all 39 million hits, but the ones that I have read …
5 Tips for Overcoming Your Fear of Writing—And Becoming a Better Writer
Writing can feel like a very personal act, even when it’s for work (or especially when it’s for work). You are putting your argument—and your writing—out there for all to …