6 Elements of a Content Strategy

A content strategy is a guide for the design, production, promotion, and measurement of content. Every piece of content you create should align with this strategy.

You can find a wealth of original content in things you’ve already produced: websites, magazines, social media, blogs and conference presentations, for instance. Your strategy can help you maximize these resources and increase engagement with your audience.

It can help you to reach the right audience, at the right time, with the right message.

Engagement depends on the readers feeling connected. A good content strategy will tap into that connection and amplify it.

Here are 6 key elements that are necessary for developing a content strategy:

  1. Inventory: Take inventory of what is currently being produced. What type of content are you producing? Where is going? Is anything missing?
  2. Analysis: Evaluate your Do you have metrics on the performance of the content you currently produce? Are there any trends or insights?
  3. Message: Look at what your content is saying. What is your point of view? What is the tone and voice of the content? Does it reflect your mission?
  4. Delivery: Re-evaluate the channels being used. Are you using the right channels to deliver your content? Is the message appropriate for the channel?
  5. Maintenance: Look at the resources you have and determine if any additional stakeholders are required for the content you want to produce. Are the proper resources allocated for content creation? Can you collaborate with others to maintain or increase content production? Are there content producers who require oversight?
  6. Measurement: How are you measuring success? Do you need to set benchmarks or key performance indicators? Do the metrics align with those KPI?

Some of these elements may be onerous, and some may be fun. Overall, creating a content strategy is a necessary step to help propel your content to the next level and help you reach the right audience, at the right time, with the right message.

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